If you are new to affiliate marketing, then chances are you are already considering Clickbank as a source of affiliate products that could make you some cash.
There is nothing wrong with this at all, many internet marketers begin with Clickbank products.
One of the great things about starting off with Clickbank is the sheer depth of information that Clickbank makes available about affiliate products. One of the sales metrics that Clickbank publishes for every product it makes available, is gravity.
This is a very important metric, and we shall take a look why below.
What is Clickbank Gravity?
Clickbank tells us how to choose hot affiliate products, it guides new affiliate marketers throughchoosing an affiliate product:
The problem with this page is that it doesn’t explain gravity very well. Indeed, all that Clickbank tells us about gravity is:
Gravity: Number of distinct affiliates who earned a commission by promoting the vendor’s products during the past 12 weeks. This is not an actual number of affiliates. For each affiliate an amount between 0.1 and 1.0 is added to the result, depending on when his/her last transaction occurred. More recent transactions are given a higher value.
This simply tells is that gravity is a numerical representation of how many affiliates have sold the vendors products within the last 12 week period.
However, gravity is a much more complicated algorithm, and Clickbank doesn’t give many clues about just how it calculates it.
Gravity is one of the metrics that internet marketers can sort on when searching for Clickbank products to promote, like this:
How does Clickbank Calculate Gravity?
Gravity is recalculated daily by Clickbank. In its basic form, gravity is the total of the combined scores of the affiliates that have managed to sell any of the vendor’s products in the last 12 week period.
However, this doesn’t really explain things very well, so let’s take a closer look:
So, starting with an affiliates score, it is worked out like this:
If the affiliates sold a copy of the vendor’s product yesterday, they will have a score of 1.
Now, if the affiliate sold the vendors product the day before yesterday, their score is reduced to 0.96.
This calculation is continued across previous days, using ^n calculation, where n is how many days ago the product was sold (since yesterday). So 3 days ago = 3 days ago: 0.96^2 = 0.9216, and 4 days ago = 0.96^3 = 0.884736
Here is an example:
If two separate affiliates have been marketing products from the same vendor, and the first of these affiliates has sold 2 copies of a product yesterday and 6 copies the day before, only yesterday counts, he has a score of 1.
If the second affiliate sold a single product the day before yesterday, his score will be 0.96.
So the vendor’s gravity score will be 1+0.96 = 1.96.
How to Use Gravity Properly
OK the first thing to consider about gravity is that a high score doesn’t necessarily mean a great product. For example, if vendor has a pretty decent gravity of the high 200s, this could be considered a good product.
But if that same vendor’s gravity score was 500 just a week earlier, we can see that the product is actually slipping. So use gravity carefully, check history as well.
Also, a product with too high gravity might not be the best product to market, for example this product below:
Ideally, you want to find a product with a gravity between 20 and 100 to promote.
Why not higher gravity products?
Well simply because they are popular products, there will be stiff competition from other affiliate marketers, and the cost of marketing them will probably outstrip the advantage of having a hot potato of a product to promote.
The AffiliateX website has some pretty useful information about Clickbank gravity, and it is well worth spending a couple of minutes checking over the following blog post by clicking here.
In Conclusion
Clickbank gravity is a very useful metric that can help internet marketers choose the right affiliate products to promote.
However, it is dangerous to choose products only using gravity.
You should consider the viability of the niche the product is within, and well as checking out the current competition for a particular product before you make a decision. Gravity is a good indication of a hot product to sell, but it is only part of the big picture.
Click here to head over to AffiliateX and access the hottest and most current ClickBank products that are converting into sales right now.
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